In April 2017, Musharraf Cyan, Mark Rider, and Michael Price published a working paper on the use of campaigns to rebuild citizens’ trust in FATA Pakistan.
Musharraf Cyan, Mark Rider, and Michael Price. 2017. “What Determines Citizen Trust: Evaluating the Impact of Campaigns Highlighting Government Reforms” IDEAS/RePEc: Economics and Finance Research. RePEc:ays:ispwps:paper1713.
” Intuitively, trust provides a means to facilitate economic activity as it reduces an important barrier to trade – the need to undertake costly efforts to learn about the trustworthiness of others (Zak and Knack, 2001). Empirical results provide mixed evidence on effectiveness of our messaging campaign. While the messages impact measures of trust, subjective well-being and perceptions about the quality of service delivery in KPK, there is no effect of the campaign on respondents in FATA. Importantly, however, such effects are more pronounced amongst those who have been exposed to conflict during the past year. Moreover, given prior work linking political trust to an individual’s confidence in government institutions as captured by perceptions of quality and performance (see, e.g., Hetherington, 2005; Newton, 2007; Hutchison and Johnson, 2015), the impact of our awareness campaign on reported satisfaction with civil service delivery and perceptions about the quality of the justice and governance systems is noteworthy and provides a necessary first step in rebuilding overall trust in the state.”- IDEAS/RePEc:Economics and Finance Research-